The Consistency Corner: Lightening the Mental Load of Marketing

Ruthie Sterrett | Marketing Strategist
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Marketing shouldn’t feel like another job you never applied for. If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable. Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement. This isn’t a “how-to” marketing podcast. It’s for the founder who already knows the basics…but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone. Inside each episode, you’ll get: Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in businessHonest insights on visibility, messaging, leadership, and capacityReal talk about the mental load of marketing and motherhoodLight, clear shifts that help you see what’s essential — and let go of what’s notThought-leadership from someone who implements daily, not someone teaching theory If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath. Marketing can feel lighter, and it starts at The Consistency Corner

  1. 4 DAYS AGO

    Do You Actually Have the Capacity for Your Marketing Plan? A Sustainable Strategy for Mom Founders

    You’re not bad at marketing — and your strategy probably isn’t broken.  What’s more likely? You’re trying to execute a marketing plan that doesn’t match your actual capacity. In this episode of The Consistency Corner, Ruthie breaks down why capacity is a strategic input, not a personal flaw — and how ignoring it is the fastest way to burn out, stall momentum, or abandon a plan that could have worked with the right support. Using a road trip analogy (yes, including gas tanks, detours, and playlists), this conversation reframes marketing consistency through a more human, sustainable lens — especially for mom founders carrying real-life responsibilities alongside business growth. You’ll learn why every marketing tactic works in theory, why most plans fail in practice, and how to start building a strategy that honors your time, energy, health, and season of life. This episode is for founders who are tired of feeling behind, overwhelmed, or frustrated with marketing that looks good on paper but never gets executed. If you’re planning your next quarter — or the rest of the year — this episode will help you slow down, get honest, and make decisions that actually stick. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    10 min

  2. 3 FEB

    What to Let Go of in Your Marketing When It Stops Feeling Aligned

    Marketing isn’t supposed to feel like a constant source of guilt, pressure, or exhaustion — but for many founder-moms, it quietly becomes exactly that. In this conversation, Ruthie Sterrett explores why marketing starts to feel heavy as your business grows and how to decide what’s actually worth carrying forward — and what you’re allowed to let go of. This episode isn’t about trends, algorithms, or what’s “working right now.” It’s about capacity-aware decision-making. You’ll hear honest examples from Ruthie’s own business, including why some strategies stay even when they don’t convert on paper — and why others get paused even when the metrics look good. You’ll learn how to evaluate your marketing through both data and energy, how to recognize when a strategy no longer fits your season of life, and why conversations — not dashboards — are often the missing piece. If you’re a founder and a mom who feels stretched thin, resentful of marketing, or unsure what actually deserves your time right now, this episode will help you breathe a little easier — and make clearer, kinder decisions about how you show up. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    14 min

  3. 27 JAN

    Why Your Content Feels Harder Than It Should (And the Visual Decisions You Haven’t Made Yet)

    If creating content feels heavier than it should, it’s probably not because you lack creativity, discipline, or strategy. It’s because too many visual decisions are still undecided. In this episode of The Consistency Corner, Ruthie breaks down why visuals aren’t just a “vibe” — they’re a set of strategic decisions that quietly drive (or drain) your energy every time you sit down to create content. From choosing video versus static content, to deciding between polished and raw, text-heavy or image-forward, these choices shape how sustainable your content system actually is. You’ll learn why copying what’s “working” for other brands often increases friction instead of reducing it, and how clarity around visual preferences removes decision fatigue for you and your team. This conversation is especially for capable, experienced founders who know what they’re doing — but still feel resistance when it comes to marketing execution. In a world saturated with AI-generated sameness, Ruthie explains why alignment — not volume — is the real differentiator, and how intentional visual strategy builds familiarity, trust, and consistency without feeling manufactured. If content creation has started to feel like a grind, this episode will help you identify the decisions that need to be made once — so you don’t have to keep making them over and over again. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    12 min

  4. 20 JAN

    Founder-Led Marketing Without Burnout: How to Build a Personal Brand Without Becoming an Influencer

    You didn’t start your business to become a full-time content creator — but somewhere along the way, marketing started to feel like that was the job. In this episode of The Consistency Corner, Ruthie breaks down what founder-led marketing actually means in 2026 — and what it absolutely does not mean. Spoiler: it’s not about becoming an influencer, posting nonstop video, or sharing your entire life online. Instead, founder-led marketing is about thoughtful, intentional storytelling that brings perspective, credibility, and human connection into your brand — without adding more mental load or decision fatigue. You’ll learn how to infuse your personal brand into your marketing in a way that feels aligned, sustainable, and supportive of your capacity as a founder and a mom. We’ll talk about the difference between personal brand and business brand, how they work together, and why clarity — not volume — is the real growth lever. If you’ve been feeling pressure to “show up everywhere” or wondering how much of you needs to be in your marketing, this episode will give you a clearer, lighter path forward. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    11 min

  5. 13 JAN

    The First Marketing Decision That Reduces Overwhelm (and Creates Clarity)

    Need to make decisions on your 2026 marketing strategy? Join the next Marketing Strategy Lab.  Marketing doesn’t usually feel heavy because you’re bad at it — it feels heavy because you’re carrying too many unresolved decisions at once. In this solo episode, Ruthie breaks down the first marketing decision that creates clarity everywhere else: choosing a clear priority offer. Before you think about platforms, content calendars, or how often you “should” be posting, this decision determines how simple or complicated your marketing feels day to day. If marketing feels loud, scattered, or mentally draining right now, this conversation will help you slow down and refocus. Ruthie explains why decision fatigue is real work, how unresolved choices increase cognitive load, and why clarity — not more tactics — is what actually creates momentum. You’ll learn: Why marketing decisions stack (and why that’s exhausting) How prioritizing one core offer simplifies content, channels, and campaigns Why clarity isn’t about deleting offers — it’s about creating hierarchy How strategic decisions reduce mental load for you and your audience This episode is especially for founders who feel capable, but tired of carrying marketing alone — and who want their strategy to feel lighter, not louder. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    11 min
  6. The Anti-Social Marketing Method: How to Grow Without Living on Social Media (with Holly Haynes)

    6 JAN

    The Anti-Social Marketing Method: How to Grow Without Living on Social Media (with Holly Haynes)

    Need to make decisions on your 2026 marketing strategy? Join the next Marketing Strategy Lab.  What if social media wasn’t the backbone of your business growth? In this episode of The Consistency Corner, Ruthie sits down with longtime mentor and strategist Holly Haynes, creator of the Anti-Social Method, to unpack what sustainable, life-first visibility actually looks like. With over 20 years in corporate strategy, Holly shares how she built a multi-six-figure business without being glued to Instagram — and why email marketing, podcasting, SEO, and aligned launch planning create more stability than chasing algorithms ever could. You’ll hear why social media should be a Plan B, how to design launches around your real life (not Black Friday FOMO), and what to consider before outsourcing support in your business. This conversation is a must-listen for founders who want growth without burnout — and freedom without sacrificing results. Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    29 min

  7. 30/12/2025

    Social Media Manager vs Strategist vs Agency: How CEOs Choose the Right Marketing Support

    When it comes to outsourcing social media, most founders don’t fail because they hired the wrong person — they struggle because they didn’t know what kind of support they actually needed. In this episode, Ruthie breaks down the real differences between a social media manager, a social media strategist, a marketing strategist, and a full-service agency — and why those distinctions matter more than you think when you’re leading a growing business. You’ll learn what each role is truly responsible for, where expectations often get misaligned, and why so many CEOs feel frustrated or burned by social media support that wasn’t the right fit. This conversation is designed to help you step out of task-level thinking and into CEO-level decision making — so you can delegate marketing with clarity, confidence, and intention. If you’re tired of carrying the mental load of content creation, managing timelines, or wondering why outsourcing didn’t deliver the results you hoped for, this episode will help you identify the gaps that need to be filled — and the type of support that can actually move your business forward. Because the right marketing support doesn’t just help you post consistently.  It helps you lead like the CEO you already are. 👉 View the Service Guide to explore strategic, done-for-you marketing support. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    14 min

  8. 23/12/2025

    How to Build a 2026 Launch Calendar That Actually Converts (Without Burning Out)

    Planning your content without a launch calendar is like driving without directions — you’re moving, but you’re not sure where you’re headed. In this episode, Ruthie breaks down how to build a 2026 launch calendar that actually supports sales, protects your capacity, and eliminates the constant “what should I post?” stress. This isn’t just about launching new offers — it’s about understanding campaign seasons, pre-launch strategy, and intentional messaging so your content leads somewhere meaningful. You’ll learn the difference between a launch vs. a campaign, why a 90-day runway matters (especially for service-based businesses), and how pre-pre-launch planning sets you up for calmer, more effective launches. Ruthie also shares how capacity plays a critical role in launch success — and why planning ahead gives you more freedom, not less. If you’re a founder who wants your marketing to feel strategic instead of scattered — and you’re thinking ahead to 2026 — this episode will help you map a launch rhythm that feels aligned, sustainable, and conversion-focused. ✨ Ready to stop building the plane mid-air and start planning with confidence? This one’s for you. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner

    15 min
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About

Marketing shouldn’t feel like another job you never applied for. If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable. Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement. This isn’t a “how-to” marketing podcast. It’s for the founder who already knows the basics…but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone. Inside each episode, you’ll get: Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in businessHonest insights on visibility, messaging, leadership, and capacityReal talk about the mental load of marketing and motherhoodLight, clear shifts that help you see what’s essential — and let go of what’s notThought-leadership from someone who implements daily, not someone teaching theory If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath. Marketing can feel lighter, and it starts at The Consistency Corner

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